Challenge

How to breathe fresh air into a brand steeped in family and tradition?

Solution

Mas Sainte Berthe was a brand hosting a rather tired and disjointed range of wines and award-winning olives. With a story and setting so rich; a beautiful old family house in the middle of the vineyards and olive groves, in a most sunny and picturesque village in the South of France - we instantly seized the size of the brand’s potential. A new brand mark capturing the heritage of the family and its unique location, supported with a distinctive language and design system, not only enables Mas Sainte Berthe to harmonise its portfolio across the wine and olive products, but also does justice to the exquisite range of wines and olives.

Visual identity
Packaging
Brand expression
Kit of parts development
Illustration
Website