Challenge

How to enable a small-scale producer of premium quality veggies to grow into a distinct brand, without compromising on taste, authenticity and client intimacy?

Solution

Already famous for its dedication to the cultivation and harvesting of quality, all natural and tasty vegetables, La Ferme de Keraugant needed a brand to grow its reputation and extend its community. Fully appreciating the family’s heritage and philosophy, we designed an iconic brand mark, prominently using it as a seal of quality without compromising on the personal nature of the business. To explain the wide range of products, we created a language that celebrates the rich natural abundance of colour and textures, complimented with handwritten type, forging an artisan and personal touch.

Visual identity
Packaging
Brand expression
Kit of parts development
Illustration