Frame
Financial Services Management Consultancy, Paris, France
Challenge
How to harness the excitement, passion and energy of a start up business in finance without compromising on experience and stature.
Solution
With 30 years experience in the field of finance, but with a bright young team bringing fresh thinking and agility, Frame needed a disruptive but credible brand that would stand out and attract new clients and talent. To pay tribute to the category, we used rich colours and metallic touches to instantly evoke authority, supported by a playful brand language to give Frame the flexibility to express its services and forge new partnerships. Bright accent colours have been carefully depicted to evoke ‘fresh thinking’ and pay tribute to Frame’s innovative spirit and brave personality.
